Wyevale Garden Centres

customer loyalty comms

Developed regular on and offline comms for the Wyevale Garden Centres’ Garden Club member. This included the initial welcome pack for all new members, to the quarterly offers magazine and all comms in between.

The activity won a DMA Gold award for Best Customer Journey.

Welcome pack with membership card
Onboarding comms featuring personalised gardening calendar
Quarterly DM featuring personalised vouchers

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